The Mazda CX-60, CX-70, CX-80, and CX-90 SUVs are finally hitting their stride, according to the brand's latest sales figures and customer feedback. While sales are still below initial projections, the models are gaining popularity and finding their footing in the market.
Initially, the CX-60 faced criticism for its pricing and suspension, but these issues have been addressed with updates. The introduction of an entry-level 2.5-litre four-cylinder engine has made the CX-60 more accessible, and the CX-70 and CX-80 were launched with these improvements already applied.
Mazda Australia's boss, Vinesh Bhindi, believes the SUVs are resonating with the right customers, and sales are expected to reach 900-1000 units per month. However, he acknowledges that it's still early days, and updates and changes will be made as the models evolve.
The CX-60, CX-70, CX-80, and CX-90's combined sales totalled 10,355 units last year, with the CX-60 leading the way. This is a significant improvement compared to the combined sales of the CX-8 and CX-9 in 2023, which were 10,105 units. Despite the positive trajectory, sales are still only about 60% of Mazda's initial forecast of 16,800 units from late 2024.
The success of these SUVs is a testament to Mazda's commitment to innovation and customer satisfaction. By addressing initial criticisms and expanding options, the brand is building a strong foundation for future growth. As the models continue to evolve, Mazda is poised to capture a larger share of the market and solidify its position as a leading SUV manufacturer.
In my opinion, the CX-60, CX-70, CX-80, and CX-90's journey to popularity highlights the importance of listening to customer feedback and adapting to market demands. Mazda's ability to address criticisms and make improvements demonstrates a deep understanding of its target audience and a commitment to delivering exceptional vehicles. As the brand continues to innovate and refine its SUVs, it will likely see even greater success in the years to come.
