Social Media Ban Fails: Why Young People Still Have Access (2026)

It's been six months since Australia implemented its groundbreaking social media ban for users under 16, and the initial excitement has given way to a reality check. Young people are speaking out, and their experiences paint a picture of a ban that's not quite living up to its promise.

The eSafety commissioner's recent report reveals a startling statistic: 70% of parents surveyed said their kids still have active social media accounts. So, what's going on?

The Age Verification Conundrum

One of the key issues lies in the age verification process. While platforms like TikTok, Instagram, and Facebook use facial analysis services like Yoti, the accuracy of these checks is questionable. BTN's experiment with 11-year-nine students revealed that every student passed as under-18, despite some being 14.

What's more, students shared how easy it is to trick the system. From using photos of older siblings to printing out images of celebrities, these methods highlight the limitations of facial scanning technology. Yoti acknowledges this, stating they provide anti-spoofing measures, but ultimately, the decision to implement these lies with the social media companies.

The Role of Social Media Giants

Experts argue that the failure of the ban isn't solely due to the technology but also to how it's being utilized. Many young people report not being asked to verify their age when creating new accounts.

"For TikTok, I just made another account. It's really easy, and they aren't as strict when you make a new account," says 12-year-old Ollie.

This raises questions about the commitment of social media companies to enforce the ban. Communications Minister Anika Wells suggests that "big tech" wants the ban to fail, ensuring that under-16s can find their way around it.

A Complex Challenge

Age assurance is indeed a complex challenge, as Snapchat's statement acknowledges. The company highlights its commitment to improving online safety for young Australians, but the question remains: are they doing enough?

While the ban is a world-leading initiative, it's clear that there's still a long way to go. As Ms. Wells puts it, "This was always going to look untidy."

The government is aware of the issues, and the eSafety commissioner is investigating five major platforms. But with social media companies potentially sabotaging the ban, the road to success is fraught with challenges.

In my opinion, the social media ban is a noble effort to protect young people, but it's a battle that requires a united front. Until social media giants prioritize the safety of their youngest users over their own interests, the ban will continue to face an uphill battle.

What many people don't realize is that this isn't just about technology; it's about the values and priorities of the companies that dominate our digital landscape. If we want a safer online environment for our youth, we need to hold these companies accountable and ensure they're doing everything in their power to enforce age restrictions.

Social Media Ban Fails: Why Young People Still Have Access (2026)

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